A lot of people waste plenty of time on Facebook. But, it really can be a terrific use of time when used as a way to market your business. There are millions of Facebook followers, and reaching them is going to give you wonderful results. This article shows how you can get great results with Facebook.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always actually send the prize or you’ll ruin your reputation.
Use a giveaway in order to drum up attention and interest on Facebook. Offer free samples to your subscribers who share your information with others. Put the list of winners on your wall, and keep doing this every time you have a contest.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You only need to set up the specific offer and then promote it on your page. If the offer is very good you can also promote it to those who are not fans.
Make sure you answer posts and comments on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook is similar to a phone call, you would respond to that, right?
When marketing with Facebook, your whole intent is to boost sales. Set monthly sales goals for yourself. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. Your strategy may need adjusted if you do not see the results you hoped for.
Off a sign up option as a part of your Facebook page to get your audience engaged. If you give them a free product or coupon for liking your page, they will be more interested. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Leave a good portion of your content visible for both SEO and enticement.
Allow people to “share” your posts and updates. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Interaction between equal users is really what Facebook is all about. When working to provide valuable resources to the audience, they return the favor by informing their networks of the content and possibly earn you more prospective clients.
Be sure your brand has its own personality. If your posts are boring and stale, your brand appears so as well. Show some personality, however remember to remain professional.
Leadership opportunities are something you should be looking for. Use all the resources at your disposal. When a question is asked, answer it expertly. This is a good way to meet new people and grow your fan base.
Run competitions and/or contests for getting the most likes on your page. Offer discounts or a freebie to the winner after you have met your target goal. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.
Make your Facebook page design similar to that of your website. For instance, if your site contains a lot of blue, be sure your Facebook page also does. You will help people feel like they know your brand and products. When the two are unalike, people will be confused.
Don’t overuse the Update utility. Update messages your followers directly. But, just use the feature for things that really matter. It should not be used for promotions, rather to show your concern for your followers and their ability to remain informed.
Share as many events as you can on Facebook. For instance, if you have a cake baking business, then you can invite people to like your business page by creating an event. This is an excellent tool for reminding your customers of the event.
Understand that just because you have lots of subscribers, it doesn’t always translate to a more successful business. Your focus should be on those who have the most potential to buy your products or to share with their friends. Look to your conversion rate if you want to see how well your marketing campaign is doing.
Take the time to respond to the negative feedback you receive. If you don’t respond, it may give the impression that you only pay attention to fans. Always be polite and helpful toward the potential customers you interact with on Facebook to develop an excellent reputation.
You can use Facebook to reach your goals while others are playing games and sharing quotes. Reading this article can make Facebook a powerful tool in your marketing arsenal. You will be amazed at what you can do if you use what you have learned.