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How To Use Facebook Marketing To Your Advantage

You’ve probably heard along the way that Facebook is an excellent place to market your brand, product, or service. If you’re not sure what Facebook marketing means, there’s no need to panic. This guide has the information you need to get started and become successful through Facebook marketing.

Creating a contest for your Facebook page is something that you can have some success with. You should encourage your customers to join by offering a few free products to some of your subscribers. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. Add colors and pictures to your page. Plain pages don’t get the attention professional looking pages do.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Use the custom tabs to maximize your Facebook marketing efficiency. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, if you have a contest going, a tab for that can be included.

Target advertisements directly to your customers by using the “custom audiences” tool. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

You may find some difficulty the first few weeks of using Facebook. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. That lets people know you’re now active on Facebook. It is easy to update anyone who “likes” you on Facebook on anything happening with your business.

Given your new knowledge, you should be able to grasp the great potential of Facebook. Log into Facebook now and begin using the advice you just received. The sooner you begin using Facebook, the faster you will get your customers’ attention. Begin today to get your company out there!

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