Do you have a business Facebook page? If not, you are missing out on possibly several million clients. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. Read on for assistance in developing a Facebook marketing strategy for your business.
Facebook needs to be thought of as a place to share with people. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Think of it as such. Write blog posts and then promote them using your Facebook page. Facebook can bring you lots of traffic.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Create the offer and then make sure to post it on the wall. If it is a really good offer, you can even promote it to non-fans.
Use custom tabs to make your Facebook page more efficient. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Select your updates carefully. You will lose the interest of your followers if you don’t share content that’s really valuable with them. They should offer help or be educational or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This is a non-intrusive form of marketing that allows people to connect to your business. Facebook allows you to easily connect with your fans.
Put in real work to keep your fans up to date on your page. Opt for quality posts over quantity. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
Try posting professional photos on the Facebook page. People will get a good sense of your business from these photos. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.
One way to get the likes count on your page up is to occasionally throw contests. Offer a prize to be handed out after your goal is met. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.
Hopefully, now you are ready to do more with your business and Facebook. You have the tips, so put them to use. You can continue to make your marketing strategies better and better. Apply the advice above, as they will make a real difference.