In terms of marketing with Facebook, there are no hard and fast rules. Every single company has its own target audience with specific likes, dislikes, wants and needs. Knowing about marketing on Facebook is the only way to do it right, so read on.
Hold Facebook contests. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Follow through and actually award a prize or you will appear dishonest.
See if Facebook advertisements are a good fit. While your updates are certainly helpful, they can generally only get you so far. To gain even more customers, you should use Facebook ads. They are inexpensive, and can make a big difference.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Your customers often come and go at random and will not be following posts. You should definitely be focusing on targeted Facebook ads.
Be sure that you’re making posts that have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid becoming overbearing when you are marketing your products.
Make places on your Facebook page for your audience to sign up. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
Ask followers to suggest topics or ask for their opinions on company decisions. They will be honored that you think highly enough of them to want their input. You can tap into this by having your community help you with some decisions. For example, if you blog, ask readers to suggest post topics.
Use real resources when marketing on Facebook. Facebook is an important marketing tool that deserves a true effort. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Make sure you use the correct resources so that you get what you need out of it.
Keep your audience as informed as possible regarding your products and services offered. This is not to say that you should post multiple times per day, but regular updating is important. Make sure you post content with important information that your target audience will find useful.
When you create your Facebook page, have a goal in mind. Just putting one up for the sake of having one is not enough. Do you want to talk to your customers through it? Is it a means for them to communicate with you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
With your new base of knowledge, you should now be ready to begin. Turn it into a massively successful campaign. The sooner you get planning, the faster your profits will increase if you’re successful.
