Facebook is probably the most visited social media site. Tons of people use this site on a daily basis an many sign up daily as well. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. This article shows you how it’s done.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer prizes or discounts to your users when they like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Keep your Facebook page from becoming covered with spam. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Anyone with administrator privileges to your page has access to these filters.
The most important first step to Facebook marketing is to build a solid fan base. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that number, your conversion rates will soar.
Take time to answer questions and respond to comments posted on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Facebook marketing is all about eventually selling more of your product. Thus, you should set incremental monetary goals for your company. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. When you’re not getting results, change your strategy.
Provide sign-up forms on your page. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Use contests or freebies to entice them to give you their contact information.
One way to entice people to follow you is to only show content to those who are following you. People will want to get to that information, so they will click Like. Leave a good portion of your content visible for both SEO and enticement.
When you market your business on Facebook, you could struggle to get started. One way to begin is by placing the Facebook button on your site. This method is unobtrusive and will help your customers and other visitors to your site to connect and interact with your business. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
Only add photographs to your Facebook profile that are professional. These pictures need to make a great first impression. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
As discussed, Facebook offers you unlimited sales potential through customer contact. After reading through this piece, you should feel prepared to move forward. Don’t waste time, get started right away.