Not only is Facebook and easy marketing tool, but it also allows you to reach out to a huge audience. It is so much more than a place to catch up with friends. See how the following tips can help improve your Facebook marketing campaign.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Reward them with prizes and incentives if they like your page. Follow through with your prizes and discounts, or you will lose customers.
A great way to interact with your subscribers is to respond to their comments on your wall. Therefore, you will need to pay attention to all postings received. Reply back, particularly if it is a complaint or someone who needs service immediately.
Never let spam overrun your page. Look for the filters that allow you to easily remove it. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Be sure and answer all questions that people post on your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
If you want to only target current customers, use “custom audiences”. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Remember the customers you already have. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. A respected audience is a happy audience. This will help fortify your brand and personality.
Choose updates wisely. If your updates have no value, your subscribers will lose interest fast. Updates need to be entertaining, helpful, or educational. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Make it easy for visitors to your Facebook page to subscribe or like your page. You can even use a promotion or giveaway as incentive to garner new followers. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Social Media
Never make the assumption that Facebook is the only game in town when it comes to social media marketing. Facebook is very popular, but other sites may appeal to other demographics. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
One way to entice people to follow you is to only show content to those who are following you. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Create a group for your business. This allows you and your customers a place to chat and learn. You can alert the masses to a special deal you are running or a new product you have coming out. Another benefit of the group is finding out all about your customers feelings and needs.
Facebook touches many different people across the globe. Instead of looking at it as a fad, you should be taking advantage of it now. You can get optimum benefits for your business by applying the advice that has been provided in this article.
