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Facebook Marketing 101: Everything You Need To Know

In the world of social media, Facebook is just about the most popular. So many people sign up for Facebook daily, and millions are already using the social media site. Thus, as a business owner you need to know how to use Facebook so you don’t miss out on unlimited opportunities for sales. Keep reading to find out more.

Consider holding online contests as a means of your Facebook marketing plan. Provide fans with coupons or even a product when they share or Like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Facebook Ads

Consider buying a few Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. To attain more reach into your market, you should try purchasing Facebook ads. They cost very little and can have a big impact.

Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and then turn change the status to “Promoted Post”. If it is a really good offer, you can even promote it to non-fans.

Be careful about posting about your own business away from your personal pages. Posting information on other people’s Facebook pages can garner a great deal of attention. Be sure it is positive attention, though. Only make posts on other pages if you have something worth saying. Avoid spamming at all costs.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Invest in ads targeted for Facebook instead.

All posts must have great value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

Personal Facebook

Don’t think that you should update your page if what you have to say has nothing to do with your content. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you wish to share personal information, do so on your personal Facebook page.

You may find some difficulty the first few weeks of using Facebook. Incorporate a Facebook button onto your page. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. After they like your page, you can inform them of new updates.

Always allow people to comment on your page. This will show that you are interested in what people have to say at all times.

Royal Blue

The design of your Facebook page should be similar to your website’s design. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. You will help people feel like they know your brand and products. If the color schemes are completely different, people may think it is a different company with the same name.

Make sure your profile is updated. When you make a change, change your profile immediately. Updated your page constantly is useful to customers wishing to learn more about what you do. You may want to get a few things changed on your profile as well so people can have something new to read over from time to time.

Encourage customers to share reviews of your products or services on your page. Folks who want to know about your offerings enjoy reading the things that other people say regarding your products and service. Having customers that post what they experienced with your business onto you Facebook profile will assist potential customers when they want to decide whether or not to go with your company.

If you notice a conversation on your page, join in. You can encourage chit chat on the page. Ask a question or seek feedback. Once your followers start having a conversation, join them. This will show them that you’re human, which will benefit your business.

Facebook has enormous potential for reaching new and existing customers and boosting sales. This article will better prepare you to reap the benefits of Facebook’s marketing possibilities. Get started today, and you will begin seeing results before you know it!

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