Many people like Facebook because it’s easy to use and keep in touch with family and friends. Facebook can be very successfully used as a marketing approach. These tips will help you take advantage of Facebook’s reach and depth.
Any content published online should be linked to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Never ignore a message that someone sends you. Show that you appreciate their questions and comments, and give helpful responses. Share links to articles if they answer questions posed on your site.
You may want to buy an advertisement on Facebook. Ad customization options for age, gender and more can help you. You can control the budget, and the amount of effort put into it is completely up to you. You don’t have to make any commitments long-term, either. Your ad can be taken down at any time.
In exchange for a “like”, give your visitor a reward. You can garner lots of attention via “likes.” Send something free to a client if they go to your page and like it. A contest is a good idea as is a coupon or discount. If someone sees a chance to get something of value, they will be more likely to click that button.
Make sure you answer posts and comments on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Facebook Marketing
Put all of your resources in your marketing campaign on Facebook. Facebook is quite a large site, and using its marketing strategies takes a focused effort. Anyone who takes over this responsibility cannot be working on 20 other projects; Facebook marketing will never get the time that it deserves to reach its full potential. To get good results, you have to take Facebook marketing seriously.
Define why you need a Facebook page. Do not just have a Facebook because it is the “in” thing to do. Do you want to tell your customers something? Or do you use Facebook to let customers get in touch with you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
Only post professional looking photos to your page. The images are reflective of your business. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. Build strong and trusting relationships with those you interact with. Share quality content with your audience and encourage subscribers to interact with you. Reward long-time followers with promotions, as well.
Don’t overuse the Update utility. This option allows you to send a message to your subscribers. Use it only for news and events that are important, such as emergencies. This shouldn’t be used as a promotional tool but rather to keep subscribers informed.
If you can’t share information daily, use a Facebook scheduling tool to do it for you. Use a tool that enables you to share your posts when your followers are mostly likely to be on Facebook. Try out a few different scheduling tools to find one that works the best for you.
Text doesn’t convey tone as well as speech, so pay attention to what you post. If you post messages that look as if they’ve been posted by some bot, you’ll lose the appeal of your customers.
Who is your target audience? If you want content that doesn’t attract those your products are meant for, you’re not going to be able to raise sales.
Include a photo with every Facebook post. People love to see visual representations of what they read. Choose your photos wisely, so that they sell your messages and products effectively to your readers.
Include all of your customers when celebrating business milestones on Facebook. Send out a note thanking them and include an announcement of the ongoing celebration on your Facebook page. This will keep customers updated and also help them feel close to your business.
Instead of ignoring Facebook and its marketing potential in improving your business, embrace the fact that this method is very effective. Whether your business is big or small, you can use Facebook to your advantage. Use this information to guide you through effectively marketing your business on Facebook.