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Facebook Marketing 101: Everything You Need To Know

In the world of social media, Facebook is just about the most popular. So many people sign up for Facebook daily, and millions are already using the social media site. Thus, as a business owner you need to know how to use Facebook so you don’t miss out on unlimited opportunities for sales. Keep reading to find out more.

Consider holding online contests as a means of your Facebook marketing plan. Provide fans with coupons or even a product when they share or Like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Facebook Ads

Consider buying a few Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. To attain more reach into your market, you should try purchasing Facebook ads. They cost very little and can have a big impact.

Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and then turn change the status to “Promoted Post”. If it is a really good offer, you can even promote it to non-fans.

Be careful about posting about your own business away from your personal pages. Posting information on other people’s Facebook pages can garner a great deal of attention. Be sure it is positive attention, though. Only make posts on other pages if you have something worth saying. Avoid spamming at all costs.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Invest in ads targeted for Facebook instead.

All posts must have great value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

Personal Facebook

Don’t think that you should update your page if what you have to say has nothing to do with your content. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you wish to share personal information, do so on your personal Facebook page.

You may find some difficulty the first few weeks of using Facebook. Incorporate a Facebook button onto your page. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. After they like your page, you can inform them of new updates.

Always allow people to comment on your page. This will show that you are interested in what people have to say at all times.

Royal Blue

The design of your Facebook page should be similar to your website’s design. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. You will help people feel like they know your brand and products. If the color schemes are completely different, people may think it is a different company with the same name.

Make sure your profile is updated. When you make a change, change your profile immediately. Updated your page constantly is useful to customers wishing to learn more about what you do. You may want to get a few things changed on your profile as well so people can have something new to read over from time to time.

Encourage customers to share reviews of your products or services on your page. Folks who want to know about your offerings enjoy reading the things that other people say regarding your products and service. Having customers that post what they experienced with your business onto you Facebook profile will assist potential customers when they want to decide whether or not to go with your company.

If you notice a conversation on your page, join in. You can encourage chit chat on the page. Ask a question or seek feedback. Once your followers start having a conversation, join them. This will show them that you’re human, which will benefit your business.

Facebook has enormous potential for reaching new and existing customers and boosting sales. This article will better prepare you to reap the benefits of Facebook’s marketing possibilities. Get started today, and you will begin seeing results before you know it!

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Easy Tips To Market Your Business Using Facebook

Facebook has shot up in popularity over the last few years because people can get in touch with each other easily with it. Facebook marketing is a rapidly growing strategy many business are using. These tips will help you take advantage of Facebook’s reach and depth.

The best way to engage your followers is to reply to what they write on your wall or about your company. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. When it is someone complaining, you must reply immediately.

Take advantage of Facebook ads and all they have to offer. While your updates are certainly helpful, they can generally only get you so far. Purchased ads can make a huge difference. They are inexpensive and can pack quite a marketing punch.

Have you looked into using custom tabs on your Facebook page? Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. Use tabs to organize the different contests that you hold.

A fan base is a must before you begin marketing on Facebook. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. Be sure it is positive attention, though. If you have something good to say you can post on other pages. Avoid spamming because this will just annoy people.

If someone takes the time to comment on your wall, give them the courtesy of a response. They’re taking the time to contact you, so the least you can do is reply. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

Try to add value and relevancy to each of your Facebook posts. Think about how your fans can truly benefit from reading or viewing your posts. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.

Either create or join a group that suits your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Also, you can use this as a platform for revealing deals. You’ll build a personal relationship with your fans this way.

Avoid sending updates that aren’t related to you or your business. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Use your own personal Facebook account if you wish to do that.

Commit solid resources to your Facebook marketing plan. So many people are on this site that you want your efforts to pay off. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. Hiring someone may be the best bet.

Don’t let the complexity and size of Facebook scare you off. Utilize the medium of this social media juggernaut to market your business and get results. It does not matter if your business is small or if you are just starting out, this marketing venue will benefit your business in many ways. Keep these tips in mind so that you’re getting a lot out of your Facebook marketing campaign.