Since social media has become so popular, it is no wonder why many people have been using Facebook for marketing. If this is something that you have an interest in then you need to know a few things before you get started. Read the article below for some great tips.
Make sure you talk to your fans regularly in order to find out what they want from your business. Take everything that is posted into consideration. Successful businesses often get their best ideas from potential customers. Do not ignore your fans, because you would not be very successful without them.
Custom Tabs
Use custom tabs to make your page stand out. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, when you have a contest going on, make a tab for just content info.
Make valuable posts. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Don’t do a hard sell though.
Hide your content from non-fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Just hide a small portion of content so you don’t lose SEO.
Have your fans get involved with your various company or brand decisions. People enjoy feeling like they are up-to-date and important. Give your followers the power to make some simple decisions. For example, if you run a blog you could ask them what kind of posts you should make.
Never turn off the function that allows people to post comments on your page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
You need to be sure that you’re nurturing relationships with people when you’re interacting with them on Facebook. Build strong and trusting relationships with those you interact with. A good way to strengthen relationships is by always offering fresh and helpful content. Never neglect to provide loyal customers with deals and special promotions.
Get your fans chatting with you and each other. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Do not delete posts, as the user will probably stop following your page. You should only intervene if offensive statements are made.
Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. Just don’t expect to achieve a miracle response rate overnight. Start off slowly and implement what you’ve just learned.
