Since it is a great way to stay in touch with loved ones, Facebook has become quite a popular Internet site. Think about using Facebook as a core component of your marketing campaign. These tips will help you take advantage of Facebook’s reach and depth.
If you want to only target current customers, use “custom audiences”. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
You need a good fan base when you are using Facebook as a marketing strategy. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After that threshold has been reached, your conversion rate is going to start marching.
Host a giveaway to increase interest to your Facebook page. This can be done if someone likes your page. Don’t give away anything expensive; just make it something that your fans will want.
Respond to everything that is posted on your wall. Respond to those who have taken the time to contact you. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. Casual visitors will turn into followers in order to gain access to the fans-only content. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Always look for new ways to learn about using Facebook, and leadership opportunities. Facebook can do a lot for building your leadership in a niche. Try finding opportunities to answer some questions and posting relevant comments to your field. You will find new followers and showcase your brand to hundreds of potential customers.
It’s imperative that you keep your audience up-to-date. Regularly update your page, at least once a day. You want to save the information and put it out in an attractive way. That will make it more effective and likely to be remembered.
Try your best to respond to each and every comment that you get. Do not neglect the messages directly on your page or your inbox. This may take some time, but the personal touch will be appreciated.
Attract extra likes to your Facebook page by running a special promotion or contest. The reward can be a valuable free sample to a random participant. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
Your Facebook page should look like it is related to your webpage. You want to try to always keep with the same design theme. This will help people to quickly recognize your business. Making it completely different, however, will only serve to confuse your loyal customers.
Encourage your clientele to write about their experiences with your company on your Facebook page. People love to read reviews and often rely on them to make decisions. Having customers post about their experience is a great way to entice prospective customers.
Interact with your subscribers on Facebook. Get your fans talking. You may want to speak with them if they start the conversation, or you can ask them all a question. Whenever your customers start talking, join the conversation. They’ll feel more connected to your business and more likely to order from you when they view you as a person they can talk to rather than a nameless and faceless entity.
Instead of blowing off the potential Facebook can have on your marketing campaign, try it out and see how effective it can be. No matter if your business is small or very new, it really can help you market yourself more effectively. Keep these tips in mind so that you can transform those “likes” into cold, hard cash.